Meta Ads

Engage customers where they spend the most time online.
Meta Ads, spanning Facebook, Instagram, Messenger, and beyond, offer an unparalleled opportunity to engage your target audience where they’re already spending time. With advanced targeting options, we can zero in on users based on demographics, interests, behaviors, and even past interactions with your brand. This ensures every dollar spent is bringing your business closer to the customers who matter most.
Why Meta Ads
Meta Ads for Trades and Services
Meta Ads are an ideal tool for trades and service-based businesses looking to attract and convert local customers. Unlike eCommerce, where the focus is on product sales, trades and services rely on building trust, visibility, and convenience for potential clients. Meta’s advanced targeting features allow businesses to reach the right audience at the right time, positioning your brand in front of local customers who are most likely to need your services.
Meta Ads for eCommerce
Meta Ads are a powerful tool for eCommerce businesses, enabling brands to reach potential customers with tailored ads that drive sales and build brand loyalty. Through highly visual, interactive ad formats, eCommerce stores can showcase products, highlight new arrivals, and even re-engage visitors who left without making a purchase. With Meta’s advanced targeting, we can ensure your ads are seen by the audiences most likely to buy, maximizing ad spend and driving measurable sales growth.
Our Process to Drive Results
Understanding your business and your goals is our priority. We dive deep into your brand’s identity, values, and target audience. This helps us design campaigns that not only attract but engage potential customers.
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How Meta Ads Drive Qualified Leads for Trades and Services
How Meta Ads Drive Qualified Leads for Trades and Services Meta’s robust targeting capabilities empower The Ads Manager to refine your audience reach based on key demographic details like age, location, and life events, as well as interests and behavior patterns.
This means your ads are seen by people in your service area who match your ideal customer profile and are actively looking for services like yours. By reaching potential clients who are genuinely interested and geographically relevant, Meta Ads significantly enhance lead quality and the likelihood of conversion.
Precision Geographic and Demographic Targeting
We use location-based targeting to reach clients within your service area, focusing on demographics like age, homeowner status, and life events to connect with your ideal customers.
Retargeting for Warm Leads
Re-engage users who previously showed interest by displaying ads to website visitors, page followers, or past ad engagers, keeping your brand top-of-mind for when they’re ready to act.
Lookalike Audiences for New Leads
We create Lookalike Audiences based on your existing customers, allowing you to reach new, highly relevant leads who share similar interests and demographics.
Trust-Building Ad Elements
Our ads highlight key credibility factors like testimonials, reviews, certifications, and project photos, helping establish trust with potential clients.
Easy Lead Generation Ads
With Meta’s lead ads, clients can submit their information without leaving the app, making it easy to capture inquiries and drive high-quality leads with minimal effort.
How Meta Ads Drive Sales for eCommerce
Dynamic Product Ads (DPAs) for Personalized Retargeting
We use DPAs to show potential customers specific products they’ve viewed, personalizing their experience and boosting conversions by reminding them of items they loved.
Retargeting Abandoned Carts
We retarget users who abandoned carts, showing them ads that encourage them to return and complete their purchase, increasing recovery rates and driving sales.
Engaging Visuals and Product Videos
Our team crafts compelling carousel ads, videos, and other visuals that highlight product benefits, capturing attention and encouraging clicks.
Conversion-Focused Optimization
We monitor KPIs like ROI and CTR, continuously optimizing campaigns to ensure each ad performs at its best and drives more sales.
Advanced Targeting and Lookalike Audiences
By targeting based on demographics, interests, and behaviors, we reach audiences most likely to convert, while Lookalike Audiences help expand reach to new, relevant customers.
Sucess Stories
Introducing E Ozzie Scooters, a mid-sized hybrid business specializing in electric vehicles, approached us seeking to increase online sales and drive foot traffic to their two physical locations. Facing high competition, poor product segmentation, and an unscalable ad structure, we implemented a complete campaign restructure emphasizing Shopping Ads through Performance Max campaigns. By reorganizing campaigns, prioritizing high-value products, revamping ad creatives, and leveraging tailored audience signals, we achieved substantial results in just three months: revenue grew from $26,112.54 to $97,308.74, and ROAS improved from 1052% to 1621%. Continuous optimization, including Top-of-Funnel campaigns and strategic budget increases, led to consistent growth, significant revenue improvements, and scalable success for the client.
E OzzieStatewide Concrete Products, based in Hastings, Victoria, is another noteworthy success story. We devised a comprehensive strategy blending targeted Google Ads campaigns with SEO to bolster their online visibility and drive more inquiries and sales. As a small, family-owned business, maximizing return on investment was crucial, so we carefully tailored our approach to make the most of their marketing budget.
Our strategic, all-encompassing efforts led to a significant boost in overall sales, especially for their most profitable products. By securing first-page organic search rankings for nearly 30 targeted keywords, Statewide Concrete Products experienced a remarkable 30% increase in website clicks within just three months. This success helped position them as one of Australia’s leading suppliers of concrete products for plumbing and farming.
Meet our client ‘Metro Auto Glass’. We began our journey with these guys over 2 years ago with the development & implementation of a Google Ads strategy that would go on to x4 their lead volume & help their business grow & THRIVE. Through strategic keyword choices, enhanced audience targeting and campaign refinements we’ve been able to obtain some of the best Google Ads results that we have ever seen. We’ve since taken over the development of a complete digital strategy for Metro Auto Glass, having introduced SEO & Bing Ads to enhance our presence across multiple channels while growing our lead volume and business revenue.
Metro Auto GlassBelleview Dental, based in Brunswick, Melbourne, is a growing practice known for offering a comprehensive range of dental services and delivering exceptional patient care. When they partnered with The Ads Manager, they had a modest Google Ads budget and were looking for a cost-effective way to increase their bookings while maximizing their return on investment. Being a small business meant that every dollar counted for them.
We crafted a personalized, multi-channel marketing strategy to help them achieve their goals. We started with a focused Google Ads campaign to attract high-quality leads, and as it gained traction, we introduced SEO and Bing Ads to further enhance their online visibility. This comprehensive approach significantly boosted traffic to their website and expanded their presence within our target areas.
The results were transformative. Within a few months, Belleview Dental saw a dramatic rise in bookings, prompting them to triple their ad spend. The combination of a growing Google Ads campaigns, Bing Ads, and a solid SEO strategy significantly expanded their reach, bringing in more patients than ever before. With this surge in demand, Belleview Dental had to hire additional full-time staff to manage the influx of new patients, a testament to the success of our data-driven marketing efforts.
Frequently Asked Questions
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KIS Academics Tutoring is a leading nationwide online platform dedicated to helping learners of all ages excel in exam preparation, broaden their knowledge across diverse subjects, and produce well-crafted assessment pieces. The core objective of our SEO strategy is to boost online visibility in targeted search results, driving increased leads, sales, and revenue to fuel business growth.
KIS AcademicsOur comprehensive approach began with Google Ads, followed by the integration of Microsoft Bing Ads and targeted SEO initiatives to expand online reach and enhance conversion rates. This results-driven strategy led to a notable 30% rise in organic traffic and a 35% increase in conversion rates over the past six months, solidifying KIS Academics’ position as one of Australia’s most prominent online tutoring providers.
To maximize direct conversions and lead generation, we focused on improving overall organic search rankings. This included meticulous on-page and off-page optimization, such as refining meta titles and descriptions, creating valuable and engaging blog content, building high-quality .com.au backlinks, and implementing competitive pricing strategies.